Taking Car Rentals to the Next Level

Tour de Lisboa


Website design And development

Project Overview

Case Study: Tour de Lisboa - Taking Car Rentals to the Next Level

Tour de Lisboa, a trusted car rental company, sought to elevate their online presence. Their existing website, lacking modern features, wasn't attracting new customers and failing to showcase their premium car selection. Future Innovation Ltd. was brought on board to create a website equipped with features that would streamline the rental process and highlight Tour de Lisboa's competitive edge.

This case study explores the challenges faced by Tour de Lisboa and how we implemented a feature-rich website solution, transforming their online presence and driving customer engagement.


Tour de Lisboa, known for their reliable car rentals, had a website stuck in the slow lane. It was outdated and lacked the features needed to compete in the digital age. This meant:

  • Losing Customers: The website's clunky design and confusing navigation made it difficult for potential customers to find information or book a car. Frustrated users simply went elsewhere.
  • Limited Information: The website didn't showcase the full range of Tour de Lisboa's offerings. It lacked details about their car selection, rental options, and special deals.
  • Missed Opportunities: Without a user-friendly and informative website, Tour de Lisboa couldn't effectively reach new customers and promote their services.


While the outdated website presented a clear problem, transforming it into a user-friendly and feature-rich platform presented its own set of challenges for Future Innovation Ltd.:

  • Understanding User Needs: We needed to identify the specific features and functionalities that would make the booking process easier and more convenient for potential customers.
  • Optimizing for User Experience: Creating a website that's not only easy to navigate but also visually appealing and informative, catering to a diverse range of users.
  • Integrating Features Seamlessly: Ensuring all the new features, like search filters, real-time availability checks, and online booking options, work together smoothly and efficiently within the website.

Our Solutions

Future Innovation Ltd. tackled the challenges head-on by implementing a series of feature-rich solutions that transformed Tour de Lisboa's website:

  • User-Friendly Navigation: We designed a website with an intuitive interface, making it easy for users to find the information they need and navigate through the booking process with ease.

  • Interactive Car Showcase: The website now features high-quality visuals, detailed descriptions, and virtual tours that bring Tour de Lisboa's car selection to life.

  • Streamlined Booking Process: We implemented a secure online booking system that allows customers to search for cars based on their needs, check real-time availability, and book rentals quickly and efficiently.

  • Mobile Optimization: The website is fully responsive, ensuring a seamless user experience on desktops, tablets, and smartphones. This allows customers to browse car options and book rentals conveniently on the go.

  • Feature-Packed Experience: We incorporated valuable features like:
    • Search Filters: Customers can narrow down their search based on car type, features, and budget.
    • Real-Time Availability: Users can see which cars are available for their desired rental dates.
    • Comparison Tool: Compare different car options side-by-side to find the perfect fit.
    • Transparent Pricing: Clear pricing information with no hidden fees builds trust with potential customers.

Workflow scenario

This section shows you how we teamed up with Tour de Lisboa to build a website that gets them more car rentals. We didn't just patch up their old website; we gave it a complete makeover to make it easy to use and show off their awesome cars. Here's how we did it, step-by-step:


01 - Understanding Their Needs

First, we talked to Tour de Lisboa to learn about the problems with their website and what they wanted it to do for their business. We discussed how people were getting frustrated using the old website and how they could attract more renters with a better one. We also figured out how people would navigate the new website to find the information they need about renting cars.

02 - Designing a Great-Looking Website

We created some simple drafts of what the website would look like and showed them to Tour de Lisboa to get their feedback. Once they liked the design, we built the website so it works great on phones, tablets, and computers. We also wrote clear and easy-to-understand content that explains the different cars they have for rent and how to book one.

03 - Making Sure Everything Works

We double-checked the website to make sure everything worked smoothly and visitors could find what they needed easily. Tour de Lisboa also tested the website and gave us their feedback to make sure it showed off their car rental service in the best light.

04 - Launching the New Website!

Finally, we launched Tour de Lisboa's brand-new website! Now, people can easily find the car they want to rent and book it in just a few clicks.

05 - Keeping It Great

Our job doesn't end at launch! We're still working with Tour de Lisboa to see how people use their website and make any changes needed to keep it working well and attracting even more customers.

Style guideline

A style guide is a set of standards and rules that govern the design and composition of documents, websites, and other media. It ensures consistency and coherence in visual and written communication, maintaining a unified brand identity across various channels.

Typography 01

Lexend Deca

Name Font size Line Height

Heading 2

48 px 32 px

Heading 3

32 px 32 px

Paragraph text

16 px 16 px


-- px -- px

Medium Text Bold

Medium Text Regular

48 px 32 px

Normal Text Bold

Normal Text Regular

48 px 32 px

Small Text Bold

Small Text Regular

48 px 32 px

Color Palette

  • 01


  • 02


  • 03


  • 04


  • 05


colors are a powerful design tool that can influence perception, behavior, and brand identity, making them essential elements of any design project.


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