Importance of Digital Marketing

What is Digital Marketing?

Digital marketing is any marketing effort performed on digital channels accessed through a phone or computer. Think search engines, social media accounts and blogs .

Digital Marketing Assets are:

  1. Social media profiles
  2. Websites
  3. Images and video content
  4. Blog posts, whitepapers and e-books
  5. Reviews and customer testimonials
  6. Branded logos, images and icons

Benefits of Digital Marketing:

One of the major benefits of digital marketing is its cost-efficiency. The digital market stands out because it helps generate more lead at less cost. In traditional marketing, advertising costs are comparatively extremely high. To promote the product on television, radio, etc. a large amount of money is required.

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