1.
Make
sure HTTPS is enabled
Host
with a dedicated IP address. Buy an SSL certificate.Request the SSL
certificate. Install the certificate. Update your site to enable HTTPS.
2.
Optimize
your URLs
Begin With the Page Title Page titles usually make perfect URLs
for Google, so if you don’t know where to start, go with a page title. Make
Urls Readable . Remove Special Characters and Numbers . Categorize Content
With Subfolders .
3.
Use
an SEO plugin
SEO
stands for Search Engine Optimization. It is nothing but a technique to rank
your website at the top position on the internet, i.e. on the most popular search
engines such as Google, Safari,
Yahoo, etc. SEO is used by many organizations to rank their website’s content
at the top compared with other companies. It is used to increase the number of
traffic
4.
Meta
descriptions
A meta
description is a short summary,
usually a character count of 160 or less, that is shown in the search results
and gives a searcher an idea of what your page content is about.
5.
Craft
good content
Anyone can produce content. But content
without a purpose is not effective. You need to consider the goals of your
content marketing strategy. Ask yourself what you want your audience to do when
they consume your content. Whatever that answer is, your content needs to be
engaging if you want to accomplish those goals. What is engaging content? Well,
it all depends on whom you ask and how it’s measured.
6.
Site
optimization
while SEO
is an essential part of website optimization, it’s not the end-all-be-all of
optimization.
7.
Keep
an eye on your analytics.
As social media managers, sometimes it’s difficult to
prove our success. Even if you devote your entire day to social media, you
might not be aware of how well your content is doing. The easiest way to keep
track of your progress is to check your analytics.
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